Bleaching or ‘Masa Keriim’ as it referred to is generally a ladies thing but men in this days have also embraced the technique for amongst others its aesthetic purposes. In South Sudan however, a majority of those who bleach are women and even in the entertainment industry, particular musicians like Queen Zee, Jamila Adaw and others have bleached to the point they are looking black, red and yellow like German flag

There are speculations that the 28-year-old Berke singer, Alijoma has is bleaching by a section of his fans on social media who are wondering how he is getting to being a shade lighter and if he is bleaching, what would have prompted such a decision?